First impressions matter

One of the less unpleasant parts of being stuck on Calder Freeway Parking Lot during the morning commute is the chance to take in the roadside art installations. The gateway to Melbourne has the Big Chip.

I reckon we can do better.

Welcoming visitors to our city while acknowledging one of our most famous culinary contributions, I present: the Big Chiko Roll

Looming over the Ravenswood interchange like a massive cholesterol-filled beacon, the Big Chiko Roll proudly announces to the world just what we're all about: a love of salty convenience foods. If we want to maintain both our City of Gastronomy status as well as our 20% higher cardiac hospital admission rate than the state average, the Big Chiko Roll will put us on the map.